At Clay Palmetto Group at Keller Williams Realty ("we," "us," or "our"), we are committed to protecting your privacy while delivering exceptional real estate services with integrity and precision. As a veteran-owned, faith-driven team serving South Carolina communities, we value transparency and trust in all our interactions. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://www.claypalmetto.com/ (the "Website"), interact with us through forms, SMS communications, or other services. By using our Website or services, you consent to the practices described herein.

This Policy complies with applicable U.S. laws, including the Gramm-Leach-Bliley Act (GLBA) and its Safeguards Rule for handling financial information in real estate transactions, state privacy laws such as the California Consumer Privacy Act (CCPA), Colorado Privacy Act (CPA), Utah Consumer Privacy Act (UCPA), Virginia Consumer Data Protection Act (VCDPA), and any applicable South Carolina consumer privacy regulations. We also adhere to the Telephone Consumer Protection Act (TCPA) for SMS communications and the CAN-SPAM Act for emails. If you are in the European Union or other regions subject to the General Data Protection Regulation (GDPR) or UK GDPR, additional rights may apply—please contact us for details. We comply with the Children's Online Privacy Protection Act (COPPA) and do not knowingly collect information from children under 13 without parental consent; we do not knowingly collect data from minors under 18.

1. Information We Collect

We collect information to provide personalized real estate assistance, such as property searches, buyer consultations, listing appointments, and client communications. This includes:

• Personal Identifiers: Name, phone number, email address, postal address, and other contact details you provide via our contact or inquiry forms, scheduling requests, or SMS opt-ins.

• Real Estate Preferences: Details about your property interests, budget, location preferences (e.g., South Carolina areas), and transaction history shared during consultations or prospecting.

• Financial Information: Limited financial data (e.g., pre-approval status, bank account or credit card information) necessary for real estate services, collected only with your explicit consent and for transaction purposes under GLBA.

• Device and Usage Data: Automatically collected via cookies, web beacons, or similar technologies, including IP address, browser type, device information, pages visited, geolocation data, and time spent on the Website. We use tools like Google Analytics to improve user experience.

• Communication Data: Records of SMS, emails, or calls for prospecting, scheduling, or client support.

• Sensitive Data: In rare cases, dates of birth, Social Security numbers, or driver's licenses if required for transactions, handled with heightened security.

• Other Data: Testimonials, feedback, or user-submitted content you voluntarily provide.

We only collect what is necessary and do not require information beyond what's needed for our services.

2. How We Use Your Information

Your information helps us serve you better in your real estate journey:

• To respond to inquiries, schedule consultations, connect you with agents, or provide property updates and listings.

• For prospecting and marketing, such as sending SMS about listings or market insights (only with explicit opt-in consent under TCPA).

• To facilitate transactions, including sharing with necessary third parties like lenders or title companies.

• To improve our Website and services through analytics and personalization.

• For internal purposes like compliance, fraud prevention, record-keeping, and legal obligations.

• To send administrative communications, such as confirmations or policy updates.

We do not sell your personal information. Under CCPA and similar laws, "sale" may include certain data sharing, but we limit this strictly to service providers bound by contracts.

3. How We Share Your Information

We share information only as necessary and with safeguards in place:

• Service Providers: With trusted vendors (e.g., SMS platforms like Aircall, hosting providers, or analytics tools) who are contractually obligated to maintain confidentiality and comply with applicable laws.

• Affiliates: With Keller Williams Realty entities for coordinated services.

• Business Partners: In real estate transactions, with lenders, inspectors, appraisers, or other professionals involved, only with your consent (e.g., sharing a seller’s contact with a buyer after permission).

• Legal Requirements: If required by law, subpoena, court order, or to protect our rights, property, or safety, including fraud prevention.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, where your data may be transferred but subject to similar protections.

We do not share with third parties for their independent marketing purposes without your explicit consent. International data transfers (if any) comply with GDPR-equivalent protections.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption for sensitive data, access controls, and secure servers. However, no system is infallible, and we cannot guarantee absolute security against breaches. In case of a data breach, we will notify you and authorities as required by law (e.g., under state breach notification laws).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to track user activity for purposes like personalization and analytics. You can manage cookies via your browser settings, but disabling them may limit Website functionality. See our separate Cookie Policy (if linked) for details.

6. Your Rights and Choices

We respect your control over your data:

• Access and Correction: Request to view, update, or correct your information.

• Deletion: Request deletion of your personal information, subject to legal exceptions (e.g., retaining for transaction records or compliance).

• Opt-Out: For marketing, reply "STOP" to SMS, unsubscribe from emails, or contact us. Under CCPA/CPRA or similar laws, opt-out of data "sales" or sharing.

• Do Not Sell or Share My Personal Information: A link will be available on our Website footer for such requests.

• Other Rights: Under GDPR or state laws, rights to restrict processing, data portability, or object to automated decisions.

To exercise rights, submit a verifiable request via email at admin@claypalmetto.com or our Website form. We respond within legally required timeframes (e.g., 45 days under CCPA, 30 days under GDPR) without discrimination. We may provide information or act on requests free of charge up to twice annually per consumer.

7. Third-Party Links and Services

Our Website may link to third-party sites (e.g., Keller Williams search portal). We are not responsible for their privacy practices—review their policies separately.

8. Retention

We retain information as long as needed for services, legal compliance (e.g., GLBA requires certain records), or business purposes, then securely delete or anonymize it. For example, transaction data may be kept for several years as required by law.

9. Changes to This Policy

We may update this Policy to reflect changes in practices or laws. We will post revisions on the Website with the new effective date and notify you via email or prominent notice if changes are material.

10. Contact Us

For questions, requests, or concerns regarding this Privacy Policy:

Clay Palmetto Group at Keller Williams Realty

1523 Huger St B Columbia, SC 29201

Email: admin@claypalmetto.com

Phone: +1 (803) 470-1639

Thank you for trusting us with your real estate needs. Your privacy is our priority.